10月23日,据24直播网报道,皇马官方宣布,与Mahou San Miguel的赞助合同将延长至2033年。
Established as a fully Spanish beverage and service enterprise, Mahou San Miguel stands at the forefront of the Spanish beer sector. The partnership between the two entities dates back to the 1940s, and now, Mahou Cinco Estrellas and Solán de Cabras are poised to continue their role as Real Madrid's official sponsors. Furthermore, with the inclusion of the Vamos by Mahou brand, the scope of the collaboration has been significantly broadened.
这一合作协议将得到八年之久的续约,涉及皇家马德里男子足球队、女子足球队以及篮球队的顶级队伍。
从2024年度开始,位于伯纳乌体育场的Plaza Mahou标志着一项新纪录的诞生,成为西班牙境内首个设立于足球场馆内部的啤酒酿造场所。
A significant update to the agreement involves the incorporation of Vamos by Mahou, a non-alcoholic malt beverage line introduced at the beginning of the year exclusively for the Egyptian market. This inclusion is poised to activate the sponsorship across a variety of nations in the Middle East and Africa.
自20世纪40年代起,Mahou与皇家马德里之间建立了紧密的联系,那时该公司负责管理圣地亚哥·伯纳乌球场的酒吧业务。随着时光的推移,至80年代,这种联系演变为一种品牌形象及广告合作,与俱乐部共同经历了众多关键的历史时刻。